WorldGaming is an eSports tournament organizer that promotes and operates international tournaments both online and at live events. They are a world-leading proprietary platform that hosts free-to-enter and play-to-enter contests for competitive gamers of all skill levels.
WorldGaming also manages a blog site https://inside.worldgaming.com that provides news, tips and tricks to help gamers improve their skills for specific games, as well as links to the main site for registering for tournaments – a key source of tournament registrations.
When WorldGaming first approached Catalyst, they were looking to increase traffic to their blog site. Their primary goal was to acquire registrations through cross-linking over to the tournament pages. After analyzing traffic from both sites, Catalyst found there was a significant population that were already aware of eSport tournaments who did not frequent the blog site at all. Catalyst proposed to leverage this audience directly through multiple touch points in an effort to increase registration rates reducing the overall CPA.