The combination of social, video and paid advertising had an exponential effect during this campaign. The YouTube video received over 7000 views, and the overall traffic to the Nature Conservancy of Canada website throughout the campaign period (November 20th 2014 to January 9th 2015) increased 14% when compared to the same period from the previous year.
That’s not all. Social referrals created a monumental increase in traffic by 2511% while organic search enjoyed a 58% increase when compared to the same periods the previous year. At the start, NCC had 1302 Facebook likes and at the end of our campaign it was 3443 — a 164% increase.