At the end of the 7-week campaign, Google Videos had over 7,300 views, with 36% of viewers watching to the 25% mark. On Facebook, the results were outstanding, with over 64,000 views and 54% of viewers watching to the 25% mark.
CCFC shared with us that a major upsurge in door-to-door sales occurred during the time these videos ran, and that traffic from paid search results increased by a staggering 639% while organic visits increased by 181% when compared to the same period the previous year*.
After analysing the data and considering all the factors, we concluded that the video and banner ads considerably raised interest and awareness in Community Rise resulting in increased donations.
*Time period for comparison: February 6th to Mach. 31st 2016 vs. February 6th to March 31st 2017.